Guaranteed Sourcing: Tackling the Fake Goods Curse in Luxury E-Commerce

According to experts, although luxury e-commerce companies claim that their supply of goods is guaranteed, in fact, the problem of fake goods is still a curse that is difficult for luxury e-commerce companies to escape. How to completely solve the problem of fake goods will become a "threshold" that luxury e-commerce companies must cross.

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In addition to the prohibitively high prices of luxury goods, it is also a major test for the anchor's supply chain system. Most luxury brands have strict restrictions on supply channels.

Although the supply of goods is guaranteed, in fact, the problem of fake goods is still a curse that is difficult for luxury e-commerce companies to get rid of. How to completely solve the problem of fake goods will become a threshold that luxury e-commerce companies must cross. On this issue, industry analysis shows that luxury goods e-commerce companies should pay attention to two aspects: first, the supply chain must be guaranteed and product quality must be strictly controlled; second, whether the price advantage can be maintained for a long time.